We use our proprietary Brand Compass tool for all of our work on the development of place and destination brand strategies and their implementation.
We work in a collegiate and very open way with our clients and their teams, becoming an extension of them for the duration of projects, building their competence to develop and implement their brand strategies in the future.
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A variety of workshops and seminars to introduce beginners to the art of branding and place management, alongside events for the professional market.
PLACE AND DESTINATION AUDITS
Before commencing work on the development of a place brand strategy you need to know and understand the assets that you have available to you to build your brand upon and the opportunities that are available for new development. Using our Placematters Destination Development Audit we can assess the potential of your place, site or building location as a destination.
Experience Masterplans are plans that detail how places will implement their brand strategies to offer target audiences their promised experiences and offer of services and facilities. They set out in detail all of the actions the client needs to take to create and manage the destination they plan to become. These plans cover key actions, identification of investors and sources of investment, phasing of the action and desired outcomes and expected contribution to strategic objectives.
For more information contact us at firstname.lastname@example.org
PLACE & DESTINATION BRAND STRATEGY
This is the core of our offer and driven by our Brand Compass. At its simplest a place brand strategy is what you plan to do to make your development, building, town or city a successful destination; it identifies and plans the detailed actions you will take to make a reality of your vision for your place - the story of how your offer will develop over time for the target markets you wish to attract. Building on a destination audit we use our Brand Compass to enable clients to decide on the kind of place they want to create, what their offer will be, how they will phase it and deliver it, and who they wish to attract to take up the offer. This then forms the basis for an action plan to implement the strategy as a brand offer of value propositions - a range of affordable actions and investments.
Click here for a quick guide to our approach to place brand strategy.
DEVELOPMENT BRAND STRATEGY AND MARKETING
In recent years we have seen the emergence of what can be termed “branded development” – developments designed for very specific purposes and marketed to very specific occupiers or targeted groups of consumers. We help developers and their investors and property owners to truly understand what they might do with their site or building in the context of its location, local planning policies, market conditions, and consumer market trends, to define what the offer of their place will be, be it a single building or a mix of buildings and spaces, who their market will be - occupiers and the market for those occupiers’ services, and enable them to define what the experience of occupation or visitation will be like before any spatial master-planning or architectural design work is undertaken.
Click here to download a copy of our leaflet for this service.
PLACE AND DESTINATION BRAND MARKETING STRATEGY
Once brand strategies and experience masterplans have been completed the next challenge is to devise a strategy to market and communicate the agreed offer to target audience through clear, inspiring and memorable messaging that describe the offer and, more importantly, the experience of being there. Place marketers call this “experiential marketing”.
As part of a comprehensive brand implementation plan we can devise a detailed experiential marketing strategy to promote and communicate the planned experience of the place. Core to this process is our Marketing Masterplan.
For more information on our approach to experiential place marketing and its application contact us at email@example.com